Why convert to WebP?
📦
Smaller file sizes
WebP produces 25–35% smaller files than JPEG and PNG at equivalent visual quality, cutting bandwidth costs and storage.
⚡
Faster page loads
Smaller images load faster, directly improving Largest Contentful Paint (LCP) and overall Core Web Vitals scores.
📈
Better Google rankings
Google uses page speed as a ranking signal. Faster pages with optimized images rank higher in search results.
Supported formats
✓ JPEG / JPG
✓ PNG
✓ GIF (static)
✓ BMP
✓ WebP
✕ TIFF
✕ HEIC
✕ PSD
✕ RAW
Image naming best practices
Always use hyphens (-) between words in your image filenames — search engines read hyphens as word separators, which helps them understand what your image is about. For example, blue-running-shoes.webp is SEO-friendly because Google reads it as three separate words. Avoid underscores (blue_running_shoes.webp), spaces, or smashing words together (bluerunningshoes.webp). Keep filenames lowercase, descriptive, and short. A well-named image file improves your chances of appearing in Google Image Search results and contributes to your overall page SEO.